While window-shopping to see what I might get my daughter and son for Christmas, I came across one of my daughters favorite fashions stops, Justice. Every girl after the age of 4 falls in love with the cute styles, colors and updated looks. They feel they have their place to shop compared to the brands that are out there (American Eagle, Gap, etc.). However today, I felt completely different once I saw what they were selling in their underwear section. As a mother to a 9-year-old who is now starting to go through her puberty changes seeing this does not make me feel any more comfortable. I want to keep my baby girl a little girl forever!
Take a look online to see for yourself Justice Panties.
Now you can say; you don’t have to shop there and your right? But you don’t want to fight with your child and tell them no or talk them down to say that’s just too grown for you? Sex is being pushed on girls at a very young age. Let’s face it if you asked questions to your daughters about why they might want a particular piece of clothing they might say they would want it for simple reasons the colors or they kid friendly impressions (kittens, puppies, etc.). What I saw today was a set up of underwear marketed with full of loud colors (that intrigues little eyes), panties trimmed with lace with puppies, which I felt as if I was in an adult lingerie store with kid flair. The underwear was made with nylon, stretchy fabric whom I think is not good for young developing girl… period. What did every happen to the panties that came with a pack with just the days of the week (Sunday-Saturday)? They do still have those, but they are very hard to find. I remember as a young girl myself that it was the big deal to have those, but in the end you still looked like a little girl in your underwear. Let’s face it what I saw today was cute but not for your daughters who are at a very impressionable age.
Compare the Layout in Justice Table Vs Adult Lingerie Store
Justice seen above
Adult Store Layout above
So I say this what is a mom to do? Other stores that I will not name have been in the news about styles either they are making clothing that is sexually suggestive or the sizing is an issue (big or small). Are they dressing these kids to be more mature way before their time or is this the sign of the times where the kids are becoming more advanced sexually than my generation? I would love to hear your thoughts and stories you might have had with your child similar to this.